Posted on October 17, 2022
Here’s a question that most people may not have given much thought to. Why is it important to
choose the day and time to send out a press release? Don’t editors check their emails and see
your press release anyways? Well like any marketing initiative, the date, time, and location of
the launch (distribution) are important for a press release.
Reporters roughly get around 300 emails a day, and editors even more. Hence, most people try
to gather the press release’s content only by subject line. Time and day become important
to improve the probability of the editor or reporter even looking at your press release.
This article will discuss the login and gain insights from research on the best time for sending
out a press release.
You want to press release to hit the editor’s inbox at a time when it is most likely to be read.
Hence, it must be during working hours and at a time when the editor is not busy with editorial
meetings or writing articles and preparing for publishing. This differs based on the type of
media. At the newspaper offices, normally editors meet in the morning around 10 am to agree
on what news will appear in the next day’s edition. Hence, you want to news to reach them
before that time. If you are sending it out in the evening, then it is too late.
You don’t want your press release to reach the inbox of an editor at the beginning of the week
as their inbox would be filled with emails that were unopened during the weekend. The end of
the week is not good because people in general are in a mood to wind down for the weekend.
Hence, mid-week is what you should aim for.
When you are planning a global press release, be mindful of the time zone of the editors while
choosing the best time and day for the press release. Finally, be aware of other newsworthy
events taking place in the region where you are sending the press release. You don’t want your
press release to be overshadowed by other news that is more important to the editors.
According to research done by Prowly, the best day to send out a press release is Thursday
when the average open rate is 26%. The worst days are Wednesdays and Fridays where 85% of
emails could get lost in the inboxes of journalists and editors. The best time to send out a press
release is between 10 am and 2 pm. During this time the editors have opened 33% of the emails
they received. The time to avoid is 2 pm to 6 pm as only 26% of emails are viewed. Send out the
press release at any other time if you are confident that the news is earth-shattering.
Sending press release with Publsh!
Publsh has built a global network of news agencies, media partners, and equity partners to
ensure that your press release gets guaranteed coverage. Reach out to us to know more about
the best way to send out your company news with a press release.